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About Promotional and Transactional DataPromotional data, like its name suggests it, is used for promotional communications. It usually contains personal information like addresses, names and phone numbers used to identify the recipient of these communications. Each recipient represents one record and records for promotional data are fixed length. These communications are aimed to promote a product or service, create a bond or establish a relationship with the customer. Transactional data is used in the communication of transactions between a company and their customers or suppliers. Examples of such communications are invoices, statements or purchase orders. Because of the nature of transactions, records lengths vary from record to record. |
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